About Us
Welcome to Rochester Fitness + Cycling (RFC), your premier destination for bicycles, e-bikes, and expert bicycle service in the Rochester area. Family-owned and operated since 1997 by George and James Gruttadauria, we bring over 30 years of combined experience to every interaction, offering big-name brands with the personal touch of a family-run business.
Cycling and Fitness Experts
At RFC, our passion lies in helping you discover the joy of cycling and the freedom that comes with it. Whether you’re looking for your next gravel bike, mountain bike, or cutting-edge e-bike, we have something for riders of all levels. We also provide top-tier bicycle and e-bike repair services to keep you rolling smoothly, no matter where the journey takes you.
While bicycles and e-bikes are at the heart of what we do, we also offer a curated selection of high-quality fitness equipment for your home or business. From treadmills to strength training solutions, our goal is to support your active lifestyle in every way possible.
Why Choose RFC?
We don’t just sell bicycles and fitness equipment—we provide an experience. Our knowledgeable team takes pride in educating our customers and helping them make informed decisions to meet their unique needs. We also offer:
- Certified bicycle and e-bike repair services
- Professional delivery and installation
- Exclusive 1-year labor warranty
Whether you’re purchasing your first bike, upgrading to an e-bike, or exploring new fitness equipment, RFC is here to ensure you find the perfect fit.
Let’s Get Rolling
Visit us in-store or shop online to explore our wide range of bicycles, e-bikes, and fitness solutions. Discover why RFC is Rochester’s trusted source for cycling and fitness expertise. A healthier, happier you is just around the corner!