Rochester Fitness and Cycling is about more than selling the best fitness equipment and bikes. We are proud to support the following groups in our continued efforts to promote fitness and cycling in the Rochester area.Genesee Regional Off-road Cycling (GROC) is a Shared-Use Trails advocacy group in the Rochester area. We are the driving force in the community of mountain cyclists in the trail community we do trail work, educate trail users, and work with local cycling industry leaders, government agencies, and other trail user groups. GROC Singletrack Academy is an educational summer program for young riders. Over the course of eight weeks, the comprehensive program teaches participants to become better riders, but also seeks to instill in young riders positive attitudes about themselves, their community, and the environment. The National Bicycle Dealers Association is a non-profit association promoting the interests of every specialty bicycle retailer in the United States. Each dollar raised goes towards funding member programs, and every program is approved by an active, elected volunteer board of directors comprised of specialty bicycle retailers. The Rochester Bicycling Club is Rochester, New York’s recreational cycling source dedicated to promote cycling for sport, recreation, health and transportation. We offer riding for all ages and abilities with beginner rides from 10 miles all the way up to the most challenging 100+ mile rides. We work to protect the rights of cyclists and for increased bicycle safety on all roads and trails. The Genesee Valley Cycling Club, affiliated with the United States Cycling Federation and USA Cycling, is dedicated to the promotion and development of road racing in Monroe and the surrounding counties.